For some writers, we’re able to make some type of writing our day job. So long as this much writing doesn’t “kill your creativity,” as Kerri Majors says in This is Not A Writing Manual, it can be great. But no matter how great it is, you’ll probably get stuck with an assignment that makes you want to claw your eyes out. After years as a writing student, a blogger, a journalist, a public relations writer, and now a tourism marketing writer, I’ve begrudgingly had to acknowledge how some of these assignments I hated came in handy.
1. IMITATIONS OF STYLE
Lesson taught: senior year of high school, various fiction and creative nonfiction classes in college
“Imitations of Style” was a pain for everyone. You take the piece of writing you want to imitate, and you type out the whole thing verbatim. Many of my classmates copied and pasted from the internet to save themselves from a little tedium. After the whole thing is copied, you write your own imitation piece. Depending on the class, you either wrote an original piece in the other author’s style, or you rewrote the author’s piece in an alternative style.
From E.B. White’s Once More To The Lake, I wrote a memoir piece titled “Lost and Unlost.” From Gustave Flaubert’s Madame Bovary, I wrote the short story “A Rose of Success.” There are half a dozen more imitations on my computer. One of those pieces reached publication, but otherwise there were no benefits.
Lesson learned: working in public relations
In PR, my duties varied widely. When writing press releases, everything had to be in the company’s branded voice. For certain individuals, I had to draft their quotes for press releases, blog posts, and responses to emails. Every blog post had to have the brand’s voice, but different from the press releases.
There was no manual on how to do any of that, let alone what distinguishes each voice. I had an assignment and an immediate deadline. So I did the first thing that popped in my head: pull up old press releases/articles where person X is quoted/blog posts, and retype them. Doing this gave me a feel for the voices I needed to write in—cadence, sentence structure and length, type of vocabulary, and what sort of information they wanted to highlight. Once I picked it up and practiced, it got difficult to pick out which parts I wrote from the rest.
2. FRAME EVERYTHING TO SOUND POSITIVE
Lesson taught: working in public relations
This was always a pet peeve of mine. I would receive edits on blog posts that said to make everything sound more positive. Make it more peppy and upbeat. A coworker used to do this by adding puns and snappy final lines while I continued banging my head against a wall. Everything had to sound like the best thing since macaroni married cheese.
Lesson learned: working in tourism marketing
While writing a brief guide to beaches in the area, I had to include some of the most important rules visitors should know. Some beaches allow dogs or alcohol while others don’t. Several prohibit glass containers of any kind, and violators face huge fines. But one beach has more rules than the others. My first few drafts sounded like, “This beach does not allow fun of any sort between 10 a.m. and 6 p.m., but it’s here if you’re into that sort of thing.”
It took some finesse, but I described the beach as the ideal location for people who just want to swim or relax in the sun without having to worry about getting hit by a frisbee. Thankfully, I managed to do so without a single pun.
3. TRANSCRIBE THE WHOLE INTERVIEW
Lesson taught: high school and college journalism
At my college journalism job, a writer desperately needed help editing her article. I asked for her interview notes and transcription and was shocked to see that she hadn’t taken any notes during the interview. Worse, though, was her transcription. Instead of typing out what her source had said, she made bullet points and summarized what she felt had been important. The worst was that she had made up the majority of quotes she’d used in her article.
With our deadline upon us—hers to finish writing the article, and mine to edit and post it online—there wasn’t much I could do besides take over. I put on her headphones and transcribed every word her source said. After pulling all the information the article needed and the best quotes, it took 20 minutes to complete the article. It has always been my method to write articles this way, but I do so because it works for me.
Lesson learned: working in tourism marketing
During my time in PR, sometimes there wasn’t time to record and transcribe a whole interview or presentation. I relied only on my notes. During an interview for one of my first articles, I got my source comfortable by asking him about the history of the building he owned. The first 45 minutes of our recorded interview was full of the building’s history, some personal anecdotes, and several first- and second-hand accounts of ghost sightings. This is Savannah, after all.
That put all the facts I needed for my article in the last 15 minutes of our conversation. It took me about four hours to transcribe the interview. Maybe I could have saved time by skipping past the ghost parts. Part of me wondered if there might be some place for those stories in my article. In the end, I transcribed them because I thought they were amazing. When I related some of the ghost stories to a coworker, she was ecstatic. Local ghost stories are perfect for our publications.