Your website is more than just a place to host your content. When you offer goods or services, your site becomes an excellent tool to attract more clients. However, it’s not always easy to get people to visit your site. And once you’ve brought them in, they still have to contact you after seeing what you have on offer.
The good news is there are many ways to attract visitors and clients to your site. Some cost very little time or money! Have a look at these techniques businesses use to grow their clientele and see what you can apply to your own website.
Please note: This is a contributed post, but all opinions are my own. View full disclosure policy.
Good SEO: The Fastest Way to Attract More Customers
With a few hours of research, you can find out what keywords will be most helpful in getting your website found on search engines. There’s no way around it! SEO is crucial for building a solid base of visitors who will turn into clients. So, you need to start link building and keyword research asap.
Many websites provide free keyword suggestions and tools that make this process easy. By now, you’re probably already using Google Analytics to see which keywords already directed people to your site. Investing time in SEO research will help you find the right terms to target to grow your organic traffic!
Be Direct, Specific, and Organized
Being direct and precise is an excellent way to attract more clients. Work on your titles and descriptions of each page for them to be as concise, specific, and relevant as possible. This will also help boost your search rankings.
Make sure your website has a clear navigation path so readers can easily find their way around. If a site is difficult to navigate, visitors are more likely to give up and leave before contacting you.
If your site features a blog section, your post categories and tags need to be clear and well-defined. Make it as easy as possible for people to search for what they want. Show related posts and link readers to similar content of interest on other sites.
Always Have a CTA for Each Post
A Call To Action (CTA) is a must in each blog post. A CTA tells the audience what to do next, whether by filling out a form or subscribing to an email list. Make sure yours stands out and grabs readers’ attention so they don’t miss this opportunity!
Every page should have something–text links, images, or videos–to entice users to take action. The best position is usually right below the main header image above the fold because visitors see them as soon as they land on any given webpage. Just be sure to limit it to one CTA per page. Otherwise, your visitors will be confused about what action you want them to take.
Use Email Marketing
Email marketing might seem old school, but it is still one of the most effective marketing methods.
Email newsletters are an excellent way to attract more clients. You can send emails directly in line with the content on your website, and communicate what new and exciting things users should expect from your business. Emails are also great for promotions or sales.
You don’t need special software, either. All major e-commerce platforms such as Shopify have built-in newsletter options for users.
In conclusion, there are several ways to attract more clients to your website. SEO, engaging content, being direct, and having a clear CTA all play an essential role in bringing new visitors to your site.
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