Amanda Surowitz is a storyteller by trade. She writes food and travel articles, business profiles, and science fiction/fantasy. Using her years of experience as a journalist, public relations writer, and digital content specialist for websites and social media, she simplifies the basics of branding and marketing for creatives.
How Does Someone Like Me Become a Writer and Content Specialist?
For most of high school, I planned to work professionally as a graphic designer and just write in my spare time. I wrote for the school newspaper, served as editor of the arts & entertainment section, and had some poetry published in the school literary arts magazine. In 2010, I started blogging to chronicle my journey as a hobbyist writer who wanted to have a book published.
In my first year at Savannah College of Art and Design (SCAD), I realized writing was my true passion. I worked as the chief copy editor for the award-winning, student-run literary arts magazine and the online newspaper. In 2015, I graduated with a degree in Writing and a minor in Creative Writing.
After a 3-month internship in SCAD’s PR & marketing department, I received an offer for full-time employment as a writer. When I wasn’t running the university blog or writing and editing social media content, I worked on press releases and media coverage reports. This was also when I experienced all my celebrity encounters, interviewing big-name artists, actors, and titans of fashion on the red carpet!
I worked for a small tourism publishing company and did just about everything that falls under the umbrella term “content specialist.” I took photos and videos for social media and web articles. I wrote print and digital articles and advertorials on local businesses. I managed and mentored freelance writers. I provided information, recommendations, and customer support via phone, email, and social media. I assisted in providing website management and maintenance. And I managed all 14 of their social media accounts. Whew!
At first, I was a full-time web content specialist for Georgia Southern University. I worked closely with other writers, the marketing team, and degree program heads on a major copywriting overhaul for over 100 program pages. Then in 2020, my job became a remote contract position as I moved with my husband from Georgia to Indiana.
During the COVID-19 pandemic, I took some time off from social media and normal 9-5 work to focus on my own writing and mental health. I formed connections with other creatives and discovered they could benefit from my knowledge and experience. In 2021, I decided to get serious about helping creatives.
You can find out more about how I help creatives define and market themselves as a brand at amandasurowitz.com.