Even the best brands started somewhere. With a little discipline and patience, you can get there. And, in the long run, you will be able to sustain the reputation of your brand.
The thing about Facebook is that it’s not for every business. There are a lot of pros and cons to consider before building a page or group to support your marketing efforts.
I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.
If you’re new to UX design, take some time to research best practices before getting into it. Don’t worry if it’s overwhelming; there are plenty of UX experts you can hire to give you a hand.
While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.
Blogging can do a lot for your long term career goals — it can be a way to break into the sector you want to work in, or attract attention and gain a following. Best of all, there’s profit to be made.
Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media is quite easy to use. However, it’s not always as easy as it looks. Mistakes on social media don’t have…… Continue reading PR Nightmare: How To Handle A Bad Response on Social Media
Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?