There’s no question that to be successful, you need to find ways to set yourself apart from the competition. Establishing yourself as an industry leader is one of the best ways to do this. But that’s often easier said than done. Luckily, there are three simple things you can do to encourage people to find you before anyone else.
Category Archives: Content Marketing
6 Simple Ways to Reduce Bounce Rate on Your Business Website
There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
9 Tips to Take Your Website to the Next Level
By following these tips, you can improve your website and make it more effective at attracting and converting new customers. Just remember that a website is never truly “finished” — there’s always room for improvement, so don’t be afraid to experiment and try new things!
Is Dark Mode a Proven Step Toward Digital Sustainability?
If you’re considering redesigning your website with a darker background, there are a few things you should know about how dark mode affects energy usage and accessibility.
Optimize Your Blog to Gain More Readers
But before you make changes to your marketing strategy, make sure your blog is set up to encourage a quality reading experience
How I Fixed My Biggest Blogging Issue
Whether you’re just starting a blog or you’ve been doing it for years, coming up with post topics can be a struggle. I frequently check out lists of blog post prompts for inspiration. Typically, only a handful spark an idea. I might jot down some initial thoughts and return to them later when I have more time. But I usually end up tossing my partial drafts because they suddenly don’t seem as interesting or like anyone will want to read them.
Brand Styling: Matching the Best Visuals to Your Business
Whether you’re just building your brand or looking to refresh its style, these elements are the basics to brand styling. It’s a good idea to routinely ask if your designs match your business, or if they could be improved. Remember: as your business grows, it’s normal for some things to change. Just be sure everything stays in harmony and your visuals still work for you.
Using Social Media to Boost Your Blog Performance
Social media can give your blog’s performance a significant boost. But you have to use it effectively if you want it to benefit you.
How You Can Give Back As a Writer
There are many ways to give back and put some good into the world. From volunteering to giving money to charity, you don’t have to look hard to find a cause you can believe in.
Why Are You Failing to Convert More Customers?
The good news is that it’s not too late to turn the situation around and get things back on track. You just need to make sure you approach marketing and the pitch you present to your customers the right way.
Powerful Digital Advertising Tools to Fit Your Budget
small business owners. You don’t have the same resources as a large corporation, so how can you hope to use the same tools? But there is good news. These digital advertising tools easily work with small budgets and staff.
6 Building Blocks for Good Business Growth Strategy
The ability to generate new income and grow your customer base depends entirely on strategy. But business growth doesn’t happen overnight. You have to take your time to ensure your business is growing in the right way.
Build A Great Online Reputation for Your Brand
Building up your online reputation will help you land new clients and become better-known for what you do. It can take time to build a name for yourself. Once you do, hold onto it.
Business Growth: 5 Ways to Make Sure Your Business is Trustworthy
siness means having a lot on your plate. You have to prepare your products and services, register the company, and keep track of everything in between. Yet, once the business is up and running, you have to get customers to trust the brand.
How The Right Words Benefit Your Business
Unless you’re a writer, the words you use in your business might not strike you as a big priority. As long as your message is clear and the spelling is correct, mission accomplished… right? But there’s actually a lot more to it. The right–or wrong–words can affect your SEO, visibility, and even your sales. Once you know what to look for, you can make sure your words are working for you!
Switzy Thoughts 