It’s a lot of work to run a blog, especially one you want to turn into something successful and profitable. But setting goals and milestones along the way makes it more realistic than just wishful thinking. This list does not reflect my full list of blogging goals for the year. It does, however, reflect goals I think others might want to adopt and adapt for themselves.
Everyone hits dry spells when trying to come up with blog post ideas, whether you’re an experienced writer or not. There are tons of lists out there full of general blog topics almost anyone can write about. But what if your blog is there to support your business, not the focus of it? If you’re a creative entrepreneur with an e-commerce site, offer freelance work, coaching, or consulting services, these blog post ideas are for you!
If you run your own business, one unofficial holiday you might want to mark on your calendar is Get to Know Your Customers Day.
There are several goals most businesses have in common. One of the most common goals is increasing brand awareness. Why? Because strong awareness is part of the first level of the basic marketing funnel structure.
Quality content marketing has many applications. It generates traffic and improves conversion rates, but it also helps retain valuable customers.
The mysterious “403 forbidden” error on Mastodon is keeping some people from joining the social media platform. But there’s a simple explanation and three solutions to fix it.
Whether you’re new to blogging, not an experienced writer, or just overwhelmed by the hundreds of articles out there explaining how to write a blog post, crafting a quality post can be a huge challenge. Even seasoned writers can come down with a case of creative block when faced with trying to make a simple blog post perfect. But, in the words of all my art and writing professors, “No piece is ever really finished. It’s just abandoned.”
Some businesses plan their content marketing strategies for the holiday season up to a year in advance. Why? Because regardless of what your audience celebrates, December is a time where people typically spend a lot of money on gifts for friends, family, coworkers, and other members of their community. But you don’t have to spend a year planning to get your business in the seasonal spirit with a marketing plan to help convert as many customers as possible.
Blogging is a creative outlet that lets people get their thoughts and ideas out in the open for others to read and share. Add creativity, imagination, and a dash of storytelling, and you have a successful blog. But making it in the blogging world is not as easy as it sounds. You must find your niche, create interesting and helpful blog posts, create an engaging blog, and cultivate an engaged readership.
One of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in your overall strategy. So how do you set up your e-commerce site for success and increase your sales?
Are you struggling to identify the right audience for your new business? It’s important to understand the market is competitive and consumers will always have other people they can buy from. So, let’s explore how to hit the right marks here with your early marketing strategy.
A sudden, consistent drop in reach and engagement on Instagram usually means one of two things. Either Instagram’s algorithm changed recently or you’ve been shadowbanned. Since I spent last two weeks trying to figure out which one had happened to me after a funny incident involving ham (hamcident?), I wanted to share what I’ve learned.
Squarespace has Unfold. In addition to creating a bio site, you can also create different feed and story posts with their templates. There’s also a tool for planning and organizing your Instagram feed. Unfortunately, I couldn’t test this feature yet due to account connection errors. For now, I’m just going to focus on the bio site feature.
It’s important to visually set your site apart from others. While it’s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do to give it a unique edge.
The point is to invite people to be part of your community. A good invitation uses good manners. A bad invitation comes in the form of the people at kiosks in the mall who chase after you with their questions and free samples.
