9 Steps for Writing Quality Blog Posts (Even If You Aren’t a Writer)

Whether you’re new to blogging, not an experienced writer, or just overwhelmed by the hundreds of articles out there explaining how to write a blog post, crafting a quality post can be a huge challenge. Even seasoned writers can come down with a case of creative block when faced with trying to make a simple blog post perfect. But, in the words of all my art and writing professors, “No piece is ever really finished. It’s just abandoned.”

Winter Holiday Content Marketing Tips for 2022

Some businesses plan their content marketing strategies for the holiday season up to a year in advance. Why? Because regardless of what your audience celebrates, December is a time where people typically spend a lot of money on gifts for friends, family, coworkers, and other members of their community. But you don’t have to spend a year planning to get your business in the seasonal spirit with a marketing plan to help convert as many customers as possible.

Become A Blogger The Right Way: 6 Tips To Start A Blog Without Losing Your Mind

Blogging is a creative outlet that lets people get their thoughts and ideas out in the open for others to read and share. Add creativity, imagination, and a dash of storytelling, and you have a successful blog. But making it in the blogging world is not as easy as it sounds. You must find your niche, create interesting and helpful blog posts, create an engaging blog, and cultivate an engaged readership.

5 Tips for Improving Online Direct to Consumer Sales

One of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in your overall strategy. So how do you set up your e-commerce site for success and increase your sales?

How Ham Made Me Learn More About Instagram Shadowbanning

A sudden, consistent drop in reach and engagement on Instagram usually means one of two things. Either Instagram’s algorithm changed recently or you’ve been shadowbanned. Since I spent last two weeks trying to figure out which one had happened to me after a funny incident involving ham (hamcident?), I wanted to share what I’ve learned.

Pros and Cons of Unfold, Squarespace’s Bio Site Tool

Squarespace has Unfold. In addition to creating a bio site, you can also create different feed and story posts with their templates. There’s also a tool for planning and organizing your Instagram feed. Unfortunately, I couldn’t test this feature yet due to account connection errors. For now, I’m just going to focus on the bio site feature.

Common Branding Mistakes that Make Your Website Too Generic

Itโ€™s important to visually set your site apart from others. While itโ€™s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do to give it a unique edge.

How to Set Yourself Apart From the Competition in Your Industry

There’s no question that to be successful, you need to find ways to set yourself apart from the competition. Establishing yourself as an industry leader is one of the best ways to do this. But that’s often easier said than done. Luckily, there are three simple things you can do to encourage people to find you before anyone else.

6 Simple Ways to Reduce Bounce Rate on Your Business Website

There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.