There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
Category Archives: blogging
Is Dark Mode a Proven Step Toward Digital Sustainability?
If you’re considering redesigning your website with a darker background, there are a few things you should know about how dark mode affects energy usage and accessibility.
Optimize Your Blog to Gain More Readers
But before you make changes to your marketing strategy, make sure your blog is set up to encourage a quality reading experience
How I Fixed My Biggest Blogging Issue
Whether you’re just starting a blog or you’ve been doing it for years, coming up with post topics can be a struggle. I frequently check out lists of blog post prompts for inspiration. Typically, only a handful spark an idea. I might jot down some initial thoughts and return to them later when I have more time. But I usually end up tossing my partial drafts because they suddenly don’t seem as interesting or like anyone will want to read them.
Develop Without Distraction: 3 Ways to Beat Blogger Procrastination
When you find yourself being distracted by the littlest thing, it stops you from doing something you really want to do. Next thing you know, it’s the end of the day and you’re nowhere near meeting your goal. We all get distracted from time to time. These tips will help you beat distraction and keep it from becoming procrastination.
4 Blogging Niches You Can Always Profit From
Blogging can do a lot for your long term career goals — it can be a way to break into the sector you want to work in, or attract attention and gain a following. Best of all, there’s profit to be made.
How to Keep Readers Engaging with Your Blog
You won’t increase engagement with your blog, brand, or business through blog posts alone. You improve interaction with your blog by offering incentives and creating communities.
8 Reasons You Need Images in Your Blog Posts
If you have a blog, you should already know that content is king — what you write on your blog can make or break it. However, imagery is a vital component of success. Images are a great supporting tool that takes your content from bland to engaging.
Turning Your Blog Into Brand
Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.
When Not to Make a Hobby Blog a Business
It seems everyone has a blog to drive business these days. For many, blogging is a career built off a hobby or passion project. There’s a lot of push out there to monetize your blog and turn it into a business. But not every blog should be a business. Here are my 4 reasons whyContinue reading “When Not to Make a Hobby Blog a Business”
4 Early Mistakes That Can Kill a Blog’s Chances of Success
Before you even launch your blog and hit publish on your first post, there are numerous mistakes you can make that will set you up for failure.
10 Thoughts on 10 Years of Blogging
To celebrate my 10th anniversary of blogging, I sifted through all I’ve learned in the last decade to give you 10 pieces of advice for blogging in the long-term.
6 Ways to Turn Blogging Into a Career
With so many blogs out there, turning your blogging hobby into a full-time job can be a challenge — to say nothing of how hard it is to stand out from the many others. To ensure you can successfully make the switch to a blogging career, here are six vital tips.
How to Get Readers Returning to Your Blog
A successful blog is one that hooks in readers and keeps them coming back. But just how do you build a loyal readership?