I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.
While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.
Social media is essential for businesses because it can do so much and reach so many. For businesses to drive traffic to their website, improve leads, and invite potential customers to buy a product or service, a social media platform can be a great opportunity to stand out.
Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.
When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?
Note: This post was originally published on 08/30/2018 and contained links to third-party websites I referenced or personally recommended, but received no compensation for whatsoever. It has since been updated to include links I received compensation for including. These links are indicated with (*). View full disclosure policy here. When you join a company’s social…… Continue reading Social Media for Business: Bios on the Big 3 Platforms
Note: This is a guest post contributed at my invitation by Dave Higgins. One of the biggest fears we face, especially when we first share our work, is that our audience (family, friends, readers, co-workers) will find fault with, or even ignore, our work. While this strikes writers of all types, both fiction and non-fiction,…… Continue reading The Truth Can Speak For Itself – Guest post by Dave Higgins