Your brand is one of the most important assets your business has. If you want to grow your business and achieve success, you need to invest in your brand. This blog post will discuss the importance of branding and how you can use it to grow your business. It will also provide tips on how you can create a powerful brand image that will help you stand out from the competition and stick in your customers’ minds.
How Brand Awareness Fits Into Your Marketing Strategy
There are several goals most businesses have in common. One of the most common goals is increasing brand awareness. Why? Because strong awareness is part of the first level of the basic marketing funnel structure.
4 Lessons on Defining Your Business’s Audience
Are you struggling to identify the right audience for your new business? It’s important to understand the market is competitive and consumers will always have other people they can buy from. So, let’s explore how to hit the right marks here with your early marketing strategy.
Common Branding Mistakes that Make Your Website Too Generic
It’s important to visually set your site apart from others. While it’s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do to give it a unique edge.
How to Set Yourself Apart From the Competition in Your Industry
There’s no question that to be successful, you need to find ways to set yourself apart from the competition. Establishing yourself as an industry leader is one of the best ways to do this. But that’s often easier said than done. Luckily, there are three simple things you can do to encourage people to find you before anyone else.
Is Dark Mode a Proven Step Toward Digital Sustainability?
If you’re considering redesigning your website with a darker background, there are a few things you should know about how dark mode affects energy usage and accessibility.
Brand Styling: Matching the Best Visuals to Your Business
Whether you’re just building your brand or looking to refresh its style, these elements are the basics to brand styling. It’s a good idea to routinely ask if your designs match your business, or if they could be improved. Remember: as your business grows, it’s normal for some things to change. Just be sure everything stays in harmony and your visuals still work for you.
Build A Great Online Reputation for Your Brand
Building up your online reputation will help you land new clients and become better-known for what you do. It can take time to build a name for yourself. Once you do, hold onto it.
Business Growth: 5 Ways to Make Sure Your Business is Trustworthy
siness means having a lot on your plate. You have to prepare your products and services, register the company, and keep track of everything in between. Yet, once the business is up and running, you have to get customers to trust the brand.
How The Right Words Benefit Your Business
Unless you’re a writer, the words you use in your business might not strike you as a big priority. As long as your message is clear and the spelling is correct, mission accomplished… right? But there’s actually a lot more to it. The right–or wrong–words can affect your SEO, visibility, and even your sales. Once you know what to look for, you can make sure your words are working for you!
5 Ways to Make Your Business a Success Online
Unlike the old days when you had to save up to open a storefront, you can now run a business online from the comfort of your home. Although it seems easier to run your business online, it requires a lot of time, effort, and sacrifice.
5 Vital Benefits of Hiring an Expert Consultant
Sometimes, an outside perspective is needed for a business to develop new strategies and plans. Although senior managers can easily execute the ideas, adding extra knowledge can make a significant change.
4 Proven Principles of Branding Greatness
Even the best brands started somewhere. With a little discipline and patience, you can get there. And, in the long run, you will be able to sustain the reputation of your brand.
The Best of UX Basics for Website Beginners
I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.
What You Should Know Before Becoming an Influencer
While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.