Brand Styling: Matching the Best Visuals to Your Business

Whether you’re just building your brand or looking to refresh its style, these elements are the basics to brand styling. It’s a good idea to routinely ask if your designs match your business, or if they could be improved. Remember: as your business grows, it’s normal for some things to change. Just be sure everything stays in harmony and your visuals still work for you.

Business Growth: 5 Ways to Make Sure Your Business is Trustworthy

siness means having a lot on your plate. You have to prepare your products and services, register the company, and keep track of everything in between. Yet, once the business is up and running, you have to get customers to trust the brand.

How The Right Words Benefit Your Business

Unless you’re a writer, the words you use in your business might not strike you as a big priority. As long as your message is clear and the spelling is correct, mission accomplished… right? But there’s actually a lot more to it. The right–or wrong–words can affect your SEO, visibility, and even your sales. Once you know what to look for, you can make sure your words are working for you!

5 Ways to Make Your Business a Success Online

Unlike the old days when you had to save up to open a storefront, you can now run a business online from the comfort of your home. Although it seems easier to run your business online, it requires a lot of time, effort, and sacrifice.

The Best of UX Basics for Website Beginners

I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.

What You Should Know Before Becoming an Influencer

While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.

6 Ways to Take Advantage of Social Media for Business

Social media is essential for businesses because it can do so much and reach so many. For businesses to drive traffic to their website, improve leads, and invite potential customers to buy a product or service, a social media platform can be a great opportunity to stand out.

Turning Your Blog Into Brand

Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.

Getting Personal with Your Personal Brand

When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?

Social Media for Business: Bios on the Big 3 Platforms

Note: This post was originally published on 08/30/2018 and contained links to third-party websites I referenced or personally recommended, but received no compensation for whatsoever. It has since been updated to include links I received compensation for including. These links are indicated with (*). View full disclosure policy here. When you join a company’s socialContinue reading “Social Media for Business: Bios on the Big 3 Platforms”