It’s important to visually set your site apart from others. While it’s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do to give it a unique edge.
The point is to invite people to be part of your community. A good invitation uses good manners. A bad invitation comes in the form of the people at kiosks in the mall who chase after you with their questions and free samples.
There’s no question that to be successful, you need to find ways to set yourself apart from the competition. Establishing yourself as an industry leader is one of the best ways to do this. But that’s often easier said than done. Luckily, there are three simple things you can do to encourage people to find you before anyone else.
There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
By following these tips, you can improve your website and make it more effective at attracting and converting new customers. Just remember that a website is never truly “finished” — there’s always room for improvement, so don’t be afraid to experiment and try new things!
If you’re considering redesigning your website with a darker background, there are a few things you should know about how dark mode affects energy usage and accessibility.
But before you make changes to your marketing strategy, make sure your blog is set up to encourage a quality reading experience
Whether you’re just starting a blog or you’ve been doing it for years, coming up with post topics can be a struggle. I frequently check out lists of blog post prompts for inspiration. Typically, only a handful spark an idea. I might jot down some initial thoughts and return to them later when I have more time. But I usually end up tossing my partial drafts because they suddenly don’t seem as interesting or like anyone will want to read them.
Whether you’re just building your brand or looking to refresh its style, these elements are the basics to brand styling. It’s a good idea to routinely ask if your designs match your business, or if they could be improved. Remember: as your business grows, it’s normal for some things to change. Just be sure everything stays in harmony and your visuals still work for you.
Social media can give your blog’s performance a significant boost. But you have to use it effectively if you want it to benefit you.
There are many ways to give back and put some good into the world. From volunteering to giving money to charity, you don’t have to look hard to find a cause you can believe in.
The good news is that it’s not too late to turn the situation around and get things back on track. You just need to make sure you approach marketing and the pitch you present to your customers the right way.
small business owners. You don’t have the same resources as a large corporation, so how can you hope to use the same tools? But there is good news. These digital advertising tools easily work with small budgets and staff.
The ability to generate new income and grow your customer base depends entirely on strategy. But business growth doesn’t happen overnight. You have to take your time to ensure your business is growing in the right way.
Building up your online reputation will help you land new clients and become better-known for what you do. It can take time to build a name for yourself. Once you do, hold onto it.
