5 Tips for Hosting a Successful Webinar

Successfully hosting a webinar can help generate leads, increase brand awareness and understanding of your products and services. Additionally, it builds trust, offering you a great platform to build lasting professional relationships.

Before broadcasting your first webinar, have a look at these five practical tips for success.

The Best of UX Basics for Website Beginners

I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.

What You Should Know Before Becoming an Influencer

While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.

PR Nightmare: How To Handle A Bad Response on Social Media

Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media is quite easy to use. However, it’s not always as easy as it looks. Mistakes on social media don’t haveContinue reading “PR Nightmare: How To Handle A Bad Response on Social Media”

How to Advertise Your Brand in a World Gone Mad

Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?

Six Ways to Make Your Website Visible Online

One of the keystones to success with a website or online business is search engine visibility. It’s also one of the hardest things to get. But we’ve got some advice on actions you can take to help make you more visible to search engines.

6 Ways to Take Advantage of Social Media for Business

Social media is essential for businesses because it can do so much and reach so many. For businesses to drive traffic to their website, improve leads, and invite potential customers to buy a product or service, a social media platform can be a great opportunity to stand out.

8 Reasons You Need Images in Your Blog Posts

If you have a blog, you should already know that content is king — what you write on your blog can make or break it. However, imagery is a vital component of success. Images are a great supporting tool that takes your content from bland to engaging.

Turning Your Blog Into Brand

Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.

Digital Marketing: Everything You Need to Know

With customers spending increasing time at home, the effectiveness of traditional and print marketing is limited. Instead, you need to target your customers on their phones, laptops, and computers. Here are a few aspects of digital marketing to knuckle down on if you want to increase profit for your business!