Content Marketing – Page 4

When Not to Make a Hobby Blog a Business

It seems everyone has a blog to drive business these days. For many, blogging is a career built off a hobby or passion project. There’s a lot of push out there to monetize your blog and turn it into a business. But not every blog should be a business. Here are my 4 reasons whyContinue reading “When Not to Make a Hobby Blog a Business”

Getting Personal with Your Personal Brand

When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?

4 Early Mistakes That Can Kill a Blog’s Chances of Success

Before you even launch your blog and hit publish on your first post, there are numerous mistakes you can make that will set you up for failure.

10 Thoughts on 10 Years of Blogging

To celebrate my 10th anniversary of blogging, I sifted through all I’ve learned in the last decade to give you 10 pieces of advice for blogging in the long-term.

6 Ways to Turn Blogging Into a Career

With so many blogs out there, turning your blogging hobby into a full-time job can be a challenge — to say nothing of how hard it is to stand out from the many others. To ensure you can successfully make the switch to a blogging career, here are six vital tips.

How to Get Readers Returning to Your Blog

A successful blog is one that hooks in readers and keeps them coming back. But just how do you build a loyal readership?

Social Media for Business: Bios on the Big 3 Platforms

Note: This post was originally published on 08/30/2018 and contained links to third-party websites I referenced or personally recommended, but received no compensation for whatsoever. It has since been updated to include links I received compensation for including. These links are indicated with (*). View full disclosure policy here. When you join a company’s socialContinue reading “Social Media for Business: Bios on the Big 3 Platforms”