Blogging can do a lot for your long term career goals — it can be a way to break into the sector you want to work in, or attract attention and gain a following. Best of all, there’s profit to be made.
PR Nightmare: How To Handle A Bad Response on Social Media
Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media …
How to Advertise Your Brand in a World Gone Mad
Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?
Six Ways to Make Your Website Visible Online
One of the keystones to success with a website or online business is search engine visibility. It’s also one of the hardest things to get. But we’ve got some advice on actions you can take to help make you more visible to search engines.
How to Keep Readers Engaging with Your Blog
You won’t increase engagement with your blog, brand, or business through blog posts alone. You improve interaction with your blog by offering incentives and creating communities.
6 Ways to Take Advantage of Social Media for Business
Social media is essential for businesses because it can do so much and reach so many. For businesses to drive traffic to their website, improve leads, and invite potential customers to buy a product or service, a social media platform can be a great opportunity to stand out.
8 Reasons You Need Images in Your Blog Posts
If you have a blog, you should already know that content is king — what you write on your blog can make or break it. However, imagery is a vital component of success. Images are a great supporting tool that takes your content from bland to engaging.
Turning Your Blog Into Brand
Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.
Digital Marketing: Everything You Need to Know
With customers spending increasing time at home, the effectiveness of traditional and print marketing is limited. Instead, you need to target your customers on their phones, laptops, and computers. Here are a few aspects of digital marketing to knuckle down on if you want to increase profit for your business!
When Not to Make a Hobby Blog a Business
It seems everyone has a blog to drive business these days. For many, blogging is a career built off a hobby or passion project. There’s a lot of push out there to monetize your blog …
Getting Personal with Your Personal Brand
When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?
4 Early Mistakes That Can Kill a Blog’s Chances of Success
Before you even launch your blog and hit publish on your first post, there are numerous mistakes you can make that will set you up for failure.
10 Thoughts on 10 Years of Blogging
To celebrate my 10th anniversary of blogging, I sifted through all I’ve learned in the last decade to give you 10 pieces of advice for blogging in the long-term.
6 Ways to Turn Blogging Into a Career
With so many blogs out there, turning your blogging hobby into a full-time job can be a challenge — to say nothing of how hard it is to stand out from the many others. To ensure you can successfully make the switch to a blogging career, here are six vital tips.
How to Get Readers Returning to Your Blog
A successful blog is one that hooks in readers and keeps them coming back. But just how do you build a loyal readership?
