How Ham Made Me Learn More About Instagram Shadowbanning

A sudden, consistent drop in reach and engagement on Instagram usually means one of two things. Either Instagram’s algorithm changed recently or you’ve been shadowbanned. Since I spent last two weeks trying to figure out which one had happened to me after a funny incident involving ham (hamcident?), I wanted to share what I’ve learned.

Pros and Cons of Unfold, Squarespace’s Bio Site Tool

Squarespace has Unfold. In addition to creating a bio site, you can also create different feed and story posts with their templates. There’s also a tool for planning and organizing your Instagram feed. Unfortunately, I couldn’t test this feature yet due to account connection errors. For now, I’m just going to focus on the bio site feature.

a person holding a white and gray smartphone

How to Advertise Your Brand in a World Gone Mad

Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?