Master Your Next New Social Media Platform

When it comes to branding and online advertising, there’s no denying the power of social media. However, the best social media platform for your business might not be the one you know best. Before you start experimenting with Facebook, Twitter, Instagram, LinkedIn, etc., take a few minutes to get to know your platforms.

What You Should Know Before Becoming an Influencer

While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.

PR Nightmare: How To Handle A Bad Response on Social Media

Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media is quite easy to use. However, it’s not always as easy as it looks. Mistakes on social media don’t haveContinue reading “PR Nightmare: How To Handle A Bad Response on Social Media”

How to Advertise Your Brand in a World Gone Mad

Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?

6 Ways to Take Advantage of Social Media for Business

Social media is essential for businesses because it can do so much and reach so many. For businesses to drive traffic to their website, improve leads, and invite potential customers to buy a product or service, a social media platform can be a great opportunity to stand out.

Getting Personal with Your Personal Brand

When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?

Social Media for Business: Bios on the Big 3 Platforms

Note: This post was originally published on 08/30/2018 and contained links to third-party websites I referenced or personally recommended, but received no compensation for whatsoever. It has since been updated to include links I received compensation for including. These links are indicated with (*). View full disclosure policy here. When you join a company’s socialContinue reading “Social Media for Business: Bios on the Big 3 Platforms”