Brand Styling: Matching the Best Visuals to Your Business

Whether you’re just building your brand or looking to refresh its style, these elements are the basics to brand styling. It’s a good idea to routinely ask if your designs match your business, or if they could be improved. Remember: as your business grows, it’s normal for some things to change. Just be sure everything stays in harmony and your visuals still work for you.

Freelancer Availability: Why Less is Better Than More

When you work as a freelancer or own a small business, sometimes it feels like you can’t stop working. You set your own availability, so why shouldn’t you always have time to work? With some slight adjustments, you can have a profitable, fulfilling freelance career without feeling like a commodity.

How Brand Reputation Will Make or Break Your Business

Much of your marketing efforts go toward increasing your reach and growing a loyal audience. How your audience feels about you depends on more than offering a quality product or service. As you grow your business, whether you’re a solo entrepreneur or work with others, your brand reputation can make or break your brand.