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Running a small business is no easy feat, especially during these trying times. 2020 has seen countless companies collapse, as they haven’t been able to operate and thrive effectively during the COVID-19 pandemic. Of course, many companies haven’t been able to operate on a remote basis. As people increasingly work from home wherever possible, limiting many in-person operations, many haven’t generated sufficient profit to keep afloat.
However, other companies have been able to operate. But they haven’t effectively adapted their working model and processes to fit the new lifestyles customers are leading. At the start of the year, print marketing may have been a viable option. Many businesses focus on this, as it’s fun, profitable, and something familiar. Print marketing is what we’ve been exposed to growing up. What business doesn’t want to see their brand on posters, flyers, or even billboards? But if you want your business to survive in the current climate, you need to focus on digital marketing.
With customers spending increasing time at home, the effectiveness of traditional and print marketing is limited. Instead, you need to target your customers on their phones, laptops, and computers. Here are a few aspects of digital marketing to knuckle down on if you want to increase profit for your business!
Make Things Easier for Yourself
All businesses have a lot on their plate right now. You may feel you don’t have time or enough help to keep up with digital marketing. The good news is you don’t have to abandon digital marketing efforts altogether. Instead, you could hire a digital marketing agency. They will complete projects and tasks, as and when you need, helping to boost sales and cover the costs while providing profit for you! You can click here to find out more.
Email marketing is now an essential tool for any brand that wants to thrive. To you first need to get them signed up to your mailing list. A mailing list is comprised of people who give you their email address and permission to send marketing communications.
It effectively puts you in touch with your potential customers and keeps your brand at the forefront of their minds. Regularly seeing your brand name in their inbox can help to create brand loyalty, encouraging customers to head straight to you instead of competitors.
Social Media Influencers
People spend a lot of time scrolling through social media, as it has become a primary source for news and updates. Every brand should have a social media presence now. If you don’t, make sure to create business profiles on the main three platforms: Facebook, Twitter, and Instagram.
Now, these platforms can help you advertise independently. But if you want to make the most of your social media, you should consider collaborating with social media influencers. Social media influencers are individuals with a large fanbase or following on social media platforms. When they post, their content goes in front of all of their followers. This means mass exposure for your products if you can get a social media influencer to promote them!
Their followers are likely to trust the influencer’s recommendation and purchase the advertised products for themselves. This can boost sales! Of course, influencers need to be paid. If you’re short on funds right now, try offering free products instead in exchange for honest reviews.
These digital marketing methods really can help your brand out during these trying times. So, give them a go and see how they work for you!
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