The thing about Facebook is that it’s not for every business. There are a lot of pros and cons to consider before building a page or group to support your marketing efforts.
Remember the Time I Thought I Ruined my Writing Career?
Once upon a time, I took some short stories I wrote for class and thought it would be a great idea to publish them as ebooks. And it didn’t go very well.
The Best of UX Basics for Website Beginners
I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.
Can Business Consulting Help You Succeed?
Business consulting is not just for large companies and corporations. Small businesses also have to deal with complex challenges on a regular basis that require professional solutions.
User Experience: The Upgrade Your Brand Needs for 2021
If you’re new to UX design, take some time to research best practices before getting into it. Don’t worry if it’s overwhelming; there are plenty of UX experts you can hire to give you a hand.
What You Should Know Before Becoming an Influencer
While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.
4 Blogging Niches You Can Always Profit From
Blogging can do a lot for your long term career goals — it can be a way to break into the sector you want to work in, or attract attention and gain a following. Best of all, there’s profit to be made.
I Nearly Lost my Only Complete Manuscript Draft
I needed to open an older draft of Thieves to look for a scene I wanted to rework into the new version. This file was totally fine last week when I had it open to pull a different scene. But not today. No, today it was corrupted. And entirely unopenable.
PR Nightmare: How To Handle A Bad Response on Social Media
Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media …
Why I’m Happy I Deleted the Facebook App
Taking Facebook off your phone almost sounds like a crazy thing to do. Bonus crazy points when you factor in how much of my career depends on being active on social media. But I didn’t get rid of my account. I just deleted the Facebook app. And I’m much happier because of it. In the two weeks since I deleted the app, my phone has been blissfully quieter. Not only that, but I’ve been spending less time on my phone.
How to Advertise Your Brand in a World Gone Mad
Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?
5 Easy Ideas to Boost Your Mental Wellness
Improving your mental wellness is a great personal goal. What works best for you may take some trial and error; there’s no one-size-fits-all method. To get started on boosting your mental wellness, consider any of these five ideas.
Spies in Disguise: A Secretly Delightful Surprise
For all the family-friendly antics of Spies in Disguise, it has an amazingly mature theme I wish I saw more often. It promises something better than a cookie-cutter action animation: a hilarious spy-flavored misadventure with an underutilized take on the theme of good vs. evil.
Six Ways to Make Your Website Visible Online
One of the keystones to success with a website or online business is search engine visibility. It’s also one of the hardest things to get. But we’ve got some advice on actions you can take to help make you more visible to search engines.
How to Keep Readers Engaging with Your Blog
You won’t increase engagement with your blog, brand, or business through blog posts alone. You improve interaction with your blog by offering incentives and creating communities.
