Putting together a targeted ad takes hard work and a little trial and error. Until you get the hang of things, it can feel like a waste of time and money. But with a little practice and perseverance, you can make your ads work smarter.
Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your brand. How does choosing a side affect you and your advertising choices when you have a business to run?