You won’t increase engagement with your blog, brand, or business through blog posts alone. You improve interaction with your blog by offering incentives and creating communities.
Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.