There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
By following these tips, you can improve your website and make it more effective at attracting and converting new customers. Just remember that a website is never truly “finished” — there’s always room for improvement, so don’t be afraid to experiment and try new things!
Social media can give your blog’s performance a significant boost. But you have to use it effectively if you want it to benefit you.
The good news is that it’s not too late to turn the situation around and get things back on track. You just need to make sure you approach marketing and the pitch you present to your customers the right way.
small business owners. You don’t have the same resources as a large corporation, so how can you hope to use the same tools? But there is good news. These digital advertising tools easily work with small budgets and staff.
The ability to generate new income and grow your customer base depends entirely on strategy. But business growth doesn’t happen overnight. You have to take your time to ensure your business is growing in the right way.
Building up your online reputation will help you land new clients and become better-known for what you do. It can take time to build a name for yourself. Once you do, hold onto it.
siness means having a lot on your plate. You have to prepare your products and services, register the company, and keep track of everything in between. Yet, once the business is up and running, you have to get customers to trust the brand.
Unless you’re a writer, the words you use in your business might not strike you as a big priority. As long as your message is clear and the spelling is correct, mission accomplished… right? But there’s actually a lot more to it. The right–or wrong–words can affect your SEO, visibility, and even your sales. Once you know what to look for, you can make sure your words are working for you!
Much of your marketing efforts go toward increasing your reach and growing a loyal audience. How your audience feels about you depends on more than offering a quality product or service. As you grow your business, whether you’re a solo entrepreneur or work with others, your brand reputation can make or break your brand.
When you search any keyword in Google, SEO determines which results come up first. If you want your site on the first page of search results, you need a decent SEO plan. But if you’re still on the fence about how much of your time this deserves, here are five compelling reasons SEO is important for your business.
Powerful marketing solutions are key to achieving successfully achieving your business goals. When looking to improve your strategy, see if you can incorporate any of these 5 tactics.
Unlike the old days when you had to save up to open a storefront, you can now run a business online from the comfort of your home. Although it seems easier to run your business online, it requires a lot of time, effort, and sacrifice.
Putting together a targeted ad takes hard work and a little trial and error. Until you get the hang of things, it can feel like a waste of time and money. But with a little practice and perseverance, you can make your ads work smarter.
Successfully hosting a webinar can help generate leads, increase brand awareness and understanding of your products and services. Additionally, it builds trust, offering you a great platform to build lasting professional relationships.
Before broadcasting your first webinar, have a look at these five practical tips for success.