Many businesses take advantage of market trends to boost sales. But it isn’t as easy as jumping on the bandwagon of the latest craze. You must keep your business on-brand, monitor various data sets, and ensure you don’t become a trend victim.
I joined a marketing coach’s program. Why? Because marketing for other people is a hundred times easier than marketing for yourself. But that program is designed to help coaches market their programs. And I am no coach.
There are several goals most businesses have in common. One of the most common goals is increasing brand awareness. Why? Because strong awareness is part of the first level of the basic marketing funnel structure.
Quality content marketing has many applications. It generates traffic and improves conversion rates, but it also helps retain valuable customers.
Blogging is a creative outlet that lets people get their thoughts and ideas out in the open for others to read and share. Add creativity, imagination, and a dash of storytelling, and you have a successful blog. But making it in the blogging world is not as easy as it sounds. You must find your niche, create interesting and helpful blog posts, create an engaging blog, and cultivate an engaged readership.
The goal of any business is to make money, of course. And to keep making money—preferably more than it was. So when you want to increase your business’s profitability, what do you do? There are many strategies you can try, some simple and some more complex. But not every strategy works for every business. One of the following strategies could prove to be the most effective way for you to increase your business’s profitability.
One of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in your overall strategy. So how do you set up your e-commerce site for success and increase your sales?
A sudden, consistent drop in reach and engagement on Instagram usually means one of two things. Either Instagram’s algorithm changed recently or you’ve been shadowbanned. Since I spent last two weeks trying to figure out which one had happened to me after a funny incident involving ham (hamcident?), I wanted to share what I’ve learned.
Squarespace has Unfold. In addition to creating a bio site, you can also create different feed and story posts with their templates. There’s also a tool for planning and organizing your Instagram feed. Unfortunately, I couldn’t test this feature yet due to account connection errors. For now, I’m just going to focus on the bio site feature.
There’s no question that to be successful, you need to find ways to set yourself apart from the competition. Establishing yourself as an industry leader is one of the best ways to do this. But that’s often easier said than done. Luckily, there are three simple things you can do to encourage people to find you before anyone else.
There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
By following these tips, you can improve your website and make it more effective at attracting and converting new customers. Just remember that a website is never truly “finished” — there’s always room for improvement, so don’t be afraid to experiment and try new things!
Social media can give your blog’s performance a significant boost. But you have to use it effectively if you want it to benefit you.
The good news is that it’s not too late to turn the situation around and get things back on track. You just need to make sure you approach marketing and the pitch you present to your customers the right way.
small business owners. You don’t have the same resources as a large corporation, so how can you hope to use the same tools? But there is good news. These digital advertising tools easily work with small budgets and staff.