Many businesses take advantage of market trends to boost sales. But it isn’t as easy as jumping on the bandwagon of the latest craze. You must keep your business on-brand, monitor various data sets, and ensure you don’t become a trend victim.

Many businesses take advantage of market trends to boost sales. But it isn’t as easy as jumping on the bandwagon of the latest craze. You must keep your business on-brand, monitor various data sets, and ensure you don’t become a trend victim.