It’s a lot of work to run a blog, especially one you want to turn into something successful and profitable. But setting goals and milestones along the way makes it more realistic than just wishful thinking. This list does not reflect my full list of blogging goals for the year. It does, however, reflect goals I think others might want to adopt and adapt for themselves.
Everyone hits dry spells when trying to come up with blog post ideas, whether you’re an experienced writer or not. There are tons of lists out there full of general blog topics almost anyone can write about. But what if your blog is there to support your business, not the focus of it? If you’re a creative entrepreneur with an e-commerce site, offer freelance work, coaching, or consulting services, these blog post ideas are for you!
There are several goals most businesses have in common. One of the most common goals is increasing brand awareness. Why? Because strong awareness is part of the first level of the basic marketing funnel structure.
Prioritizing yourself may go against what you’re used to hearing about how hard you need to work. However, the more you ignore the signs of possible burnout and other issues, the more damage your lifestyle will do long term.
Quality content marketing has many applications. It generates traffic and improves conversion rates, but it also helps retain valuable customers.
Self-care isn’t just for when you’re at home. To thrive as a traveling entrepreneur, you need to protect your mental and emotional resources.
Moving offices can be daunting for any business, but it doesn’t have to be stressful if you’re prepared.
Collaborating with others is a great opportunity to create something you couldn’t do on your own. When you start working with others — whether it’s just one partner or a whole team — it’s important to keep in touch. Communication is crucial to making sure everyone knows what’s expected of them and when they need to accomplish their part of the workload. There are many ways to hold each other accountable without feeling like you’re nagging or micromanaging each other.
When you build your career around your creative passions, where do you look to support your continued growth? Some people benefit from a mentor or coach, or even a trusted and supportive friend. But even if you have a good support network, you need to be your own motivator at the end of the day. And if you want to improve your productivity, motivation, or creative output, you have to know where to start.
“Yeesh, that sounds like a lot of work” is usually the first thought right after “maybe I should start my own business.” And it is a lot of work. You know that without spending a single second on research. But it doesn’t have to be overwhelming.
For those that don’t know, a digital nomad is someone who earns a living working online. As a result, they can freely move around from place to place rather than sitting in an office while they work. This lifestyle enables you to earn money while traveling the world or following a more flexible routine.
Businesses have a lot of information to keep safe. Not only do you have the files for your own products and projects, but also all the sensitive information you collect from your customers: names, billing information, addresses, and so on. If a hacker accesses this information, the consequences can be massive. That’s why it’s vital to secure your files and protect your business from hackers.
The goal of any business is to make money, of course. And to keep making money—preferably more than it was. So when you want to increase your business’s profitability, what do you do? There are many strategies you can try, some simple and some more complex. But not every strategy works for every business. One of the following strategies could prove to be the most effective way for you to increase your business’s profitability.
One of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in your overall strategy. So how do you set up your e-commerce site for success and increase your sales?
Whether you work for others at a company or you’re in your own business, there’s always a chance for something unexpected to bump you from your career’s current path. Sometimes it’s something out of your control — poor management by superiors, staff layoffs, decisions made by third-party partners, and so on. However, some factors are within your control. And ignoring them in the hopes that they’ll work themselves out isn’t an effective strategy. That sort of thinking comes from the belief that work and your career is the most important thing in your life, which is difficult to unlearn.
