Securing Your Business Files Against Hackers

Businesses have a lot of information to keep safe. Not only do you have the files for your own products and projects, but also all the sensitive information you collect from your customers: names, billing information, addresses, and so on. If a hacker accesses this information, the consequences can be massive. That’s why it’s vital to secure your files and protect your business from hackers.

5 Proven Strategies to Increase Business Profitability

The goal of any business is to make money, of course. And to keep making money—preferably more than it was. So when you want to increase your business’s profitability, what do you do? There are many strategies you can try, some simple and some more complex. But not every strategy works for every business. One of the following strategies could prove to be the most effective way for you to increase your business’s profitability.

5 Tips for Improving Online Direct to Consumer Sales

One of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in your overall strategy. So how do you set up your e-commerce site for success and increase your sales?

Personal Life Challenges that can Impact Your Career

Whether you work for others at a company or you’re in your own business, there’s always a chance for something unexpected to bump you from your career’s current path. Sometimes it’s something out of your control — poor management by superiors, staff layoffs, decisions made by third-party partners, and so on. However, some factors are within your control. And ignoring them in the hopes that they’ll work themselves out isn’t an effective strategy. That sort of thinking comes from the belief that work and your career is the most important thing in your life, which is difficult to unlearn.

3 Steps of Business Planning You Shouldn’t Rush

It’s exciting to start your own business! To take something you’re passionate about and build a career out of it on your terms can be a dream come true. But that excitement to get things up and running as soon as possible can tempt you to rush through some steps, promising you’ll figure it out later. But there are some areas where rushing through the early stages can cause serious problems.

4 Lessons on Defining Your Business’s Audience

Are you struggling to identify the right audience for your new business? It’s important to understand the market is competitive and consumers will always have other people they can buy from. So, let’s explore how to hit the right marks here with your early marketing strategy.

Tips To Help Your Business Push Itself And Stay On Top Of Its Game

Plenty of people have suggestions on growing your business once you’ve hit the maximum success you can at its current scale. And while not every trick will work the same for everyone, there are a few good practices to keep your business at the top of its game that apply no matter your niche.

Common Branding Mistakes that Make Your Website Too Generic

It’s important to visually set your site apart from others. While it’s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do to give it a unique edge.

How to Make Changes Easy for Your Team

As your business grows and adapts to industry changes, you’ll probably implement some internal changes along the way to help your team keep up their amazing work. Whether it’s a new workflow, software, or policy, there’s bound to be some growing pains. Part of being a good manager is preparing for the challenges of growth and facilitating a good transition for the whole team.

How to Set Yourself Apart From the Competition in Your Industry

There’s no question that to be successful, you need to find ways to set yourself apart from the competition. Establishing yourself as an industry leader is one of the best ways to do this. But that’s often easier said than done. Luckily, there are three simple things you can do to encourage people to find you before anyone else.

3 Tips for Fighting Overwhelm When Work Gets Chaotic

When you’re trying to build your brand through social media and a blog, any absence or deviation from your schedule can feel like a failure. Fortunately, there are a few small changes you can make to get back on top of things and feel less guilty when something comes along to throw off your routine.

Good Habits to Start for New Small Business Owners

When you’re just starting out, it can be overwhelming. You may be confident in the products or services you sell, and your brand’s image. But success comes over time. Incorporating these habits into your daily business practices will help you achieve better results in the long run. It won’t be long before you’re surpassing the competition and your own expectations!

6 Simple Ways to Reduce Bounce Rate on Your Business Website

There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.