Up until 2014, my site had free hosting on WordPress.com. When I bought my domain, we essentially cloned the site and rebuilt it on WordPress.org. The old version on WordPress.com was still there, but invisible to the public because of a domain redirect we set up. Based on my needs and available options, I chose to return to WordPress.com.
Even the best brands started somewhere. With a little discipline and patience, you can get there. And, in the long run, you will be able to sustain the reputation of your brand.
While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.
Whether you’re monetizing your blog and want to turn it into a proper business or you have started to finally get some clout and want to make the best possible use out of it, the next evolution is to turn it into a real brand. These tips are just a starting point. Which tools you use and how you make use of them will determine your success.
When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?