Winter Holiday Content Marketing Tips for 2022

Some businesses plan their content marketing strategies for the holiday season up to a year in advance. Why? Because regardless of what your audience celebrates, December is a time where people typically spend a lot of money on gifts for friends, family, coworkers, and other members of their community. But you don’t have to spend a year planning to get your business in the seasonal spirit with a marketing plan to help convert as many customers as possible.

Securing Your Business Files Against Hackers

Businesses have a lot of information to keep safe. Not only do you have the files for your own products and projects, but also all the sensitive information you collect from your customers: names, billing information, addresses, and so on. If a hacker accesses this information, the consequences can be massive. That’s why it’s vital to secure your files and protect your business from hackers.

5 Proven Strategies to Increase Business Profitability

The goal of any business is to make money, of course. And to keep making money—preferably more than it was. So when you want to increase your business’s profitability, what do you do? There are many strategies you can try, some simple and some more complex. But not every strategy works for every business. One of the following strategies could prove to be the most effective way for you to increase your business’s profitability.

5 Tips for Improving Online Direct to Consumer Sales

One of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in your overall strategy. So how do you set up your e-commerce site for success and increase your sales?

3 Steps of Business Planning You Shouldn’t Rush

It’s exciting to start your own business! To take something you’re passionate about and build a career out of it on your terms can be a dream come true. But that excitement to get things up and running as soon as possible can tempt you to rush through some steps, promising you’ll figure it out later. But there are some areas where rushing through the early stages can cause serious problems.

Tips To Help Your Business Push Itself And Stay On Top Of Its Game

Plenty of people have suggestions on growing your business once you’ve hit the maximum success you can at its current scale. And while not every trick will work the same for everyone, there are a few good practices to keep your business at the top of its game that apply no matter your niche.

Common Branding Mistakes that Make Your Website Too Generic

It’s important to visually set your site apart from others. While it’s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do to give it a unique edge.

How to Make Changes Easy for Your Team

As your business grows and adapts to industry changes, you’ll probably implement some internal changes along the way to help your team keep up their amazing work. Whether it’s a new workflow, software, or policy, there’s bound to be some growing pains. Part of being a good manager is preparing for the challenges of growth and facilitating a good transition for the whole team.

Good Habits to Start for New Small Business Owners

When you’re just starting out, it can be overwhelming. You may be confident in the products or services you sell, and your brand’s image. But success comes over time. Incorporating these habits into your daily business practices will help you achieve better results in the long run. It won’t be long before you’re surpassing the competition and your own expectations!

6 Simple Ways to Reduce Bounce Rate on Your Business Website

There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.