The thing about Facebook is that it’s not for every business. There are a lot of pros and cons to consider before building a page or group to support your marketing efforts.
While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.
Social media is essential for businesses because it can do so much and reach so many. For businesses to drive traffic to their website, improve leads, and invite potential customers to buy a product or service, a social media platform can be a great opportunity to stand out.
When you start building your personal brand, one of the many things to consider is how personal you get on your branded channels. How do you balance promoting your work and your brand with glimpses into what you do off the clock? What kind of personal content should I share? Why should I share any at all?
Note: This post was originally published on 08/30/2018 and contained links to third-party websites I referenced or personally recommended, but received no compensation for whatsoever. It has since been updated to include links I received compensation for including. These links are indicated with (*). View full disclosure policy here. When you join a company’s social…… Continue reading Social Media for Business: Bios on the Big 3 Platforms