There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
If you’re considering redesigning your website with a darker background, there are a few things you should know about how dark mode affects energy usage and accessibility.
I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.