“Yeesh, that sounds like a lot of work” is usually the first thought right after “maybe I should start my own business.” And it is a lot of work. You know that without spending a single second on research. But it doesn’t have to be overwhelming.
There’s one piece of website traffic data that always seems to stress people out: bounce rate. This number tells you the rate of people who leave your site without engaging with any part of it. The wham, bam, thank you ma’am visitors. For businesses, this number represents the number of lost conversions. It can be scary and demoralizing if your bounce rate is high, especially if it’s unclear why your site visitors are passing through so quickly. But there is good news! If you want to reduce bounce rate, there is a way.
By following these tips, you can improve your website and make it more effective at attracting and converting new customers. Just remember that a website is never truly “finished” — there’s always room for improvement, so don’t be afraid to experiment and try new things!
But before you make changes to your marketing strategy, make sure your blog is set up to encourage a quality reading experience
I wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a New York-based product design lead, some questions based on the issues and concerns I typically see.
One of the keystones to success with a website or online business is search engine visibility. It’s also one of the hardest things to get. But we’ve got some advice on actions you can take to help make you more visible to search engines.
To celebrate my 10th anniversary of blogging, I sifted through all I’ve learned in the last decade to give you 10 pieces of advice for blogging in the long-term.