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Powerful marketing solutions are key to achieving successfully achieving your business goals. When looking to improve your strategy, see if you can incorporate any of these 5 tactics.

1. Interactive marketing 

Interactive marketing is a great way to engage your audience, gather data, and generate leads. Several tools are available to help you create engaging materials:

• Survey Monkey: This is a great tool for building surveys, quizzes, and tests. Additionally, there are plenty of other handy features: net promoter score, custom branding, and multiple design themes.

• Content Tools: With the help of this tool, you can create infographics, maps, quizzes, and more.

2. Virtual marketing events

According to Bizzaboo, ‘90% of event marketers plan to invest in virtual events moving forward.’ Putting on virtual events is a fantastic way to market your business. With the help of virtual events, businesses can reach large audiences across the world. As a bonus, virtual events tend to see high participation rates for comparatively low costs. 

Virtual events don’t require extensive planning. However, it’s important to think about how you will engage your attendees. Audience members tend to find it harder to focus when they are watching a screen for a long time.

3. User-generated content

Surprisingly, not all your marketing content needs to come from you. Some successful strategies incorporate content made by web users as opposed to your brand. If your customers create videos or images of themselves using your product, that is great material to share with other potential customers.

There are plenty of advantages to this strategy:

• Cheap to produce
• Authentic content
• Unique and engaging
• Expands your reach and drives leads

4. Specialised support

There’s no cookie-cutter marketing campaign that will suit every business. If you want to create the best marketing campaign, it’s important to get specialist support.

Work with a marketing agency with expertise in your industry. Whether it’s marketing for vegan brands or law firms, you need a campaign that suits your needs. A top agency will be able to help establish your marketing goals and outline how to achieve them.

5 . Social commerce

According to Stackla, ‘60% of people discover new products on Instagram.’ Social commerce offers consumers a full shopping experience through social media, from selecting items to secure payments. There are several benefits of social commerce:

• Grow online audiences
• Increase user engagement
• Offer a fast and convenient shopping experience
• Better search engine rankings
• Gaining analytics from social media

With a fantastic marketing campaign, you’ll create a successful business.