Wondering where to start with improving your marketing strategy? There are many ways you can build on what you’re already doing or expand your efforts in new directions. Of course, not everyone has the time, staff, or budget to do everything. That’s okay! Even picking one marketing strategy boost can go a long way toward making your business stand out.

Take a More Data-Driven Approach

The easiest and most straightforward marketing strategy boost involves honing in on your audience data. It can require some trial and error to fine-tune, but the results are worth it. Before you do anything else, you must comply with all applicable laws regarding data collection. This includes giving your customers and site visitors the option to consent to having their relevant data recorded. Once you start gathering information on who is most likely to be interested in your business, and who among them are most likely to make a purchase, you can use that to adjust your messaging and targeting.

For example, you could use a Google ads service. With Google ads, you can market to your customers directly in search engine result pages (SERPs). But you can only do this if you have the right data in the first place.

Use Video to Connect and Engage

Video, when done well, is a highly engaging medium. It encourages people to stick around long enough for some kind of payoff. It could be as simple as waiting for the punchline in a funny narrative or hearing the top five problems your product or service solves for your audience. Video marketing can provide a significant boost to marketing campaigns and help your business connect with your current and prospective customers.

Video production is a huge undertaking. There are plenty of guides online for those who want to DIY video content. But it’s not for everyone. The prospect of planning and creating videos consistently might be too overwhelming for some. Fortunately, there are ways to outsource this work. You could hire a professional videographer to give you high-quality video content. Or you might work with influencers to advertise your business if there’s sufficient overlap in your respective target audiences.

Experiment With Your Content Marketing Strategy 

A solid content marketing strategy boost for your blog or social media channels can have a big impact. A big appeal to content marketing is you can do it on your own with minimal financial investment. However, it is a big time commitment. Not just to build a strategy, create the content, post consistently, and engage others. If you can’t or don’t want to devote a chunk of your budget to reinforce your strategy, it can take longer for you to see the results you want.

This is another area where you don’t have to do it all yourself. You can outsource the work entirely to a virtual assistant or social media manager, hire someone just to create the content while you handle posting and engaging, or work with a consultant who offers expert advice. 

Use a Public Relations Service (Like Big Companies Do!)

Solopreneurs and small businesses often overlook the power of public relations services as part of an effective marketing strategy. Essentially, they help get the word out about your business and what you do. Some ways they do this include distributing press releases and arranging interviews with various media outlets. The brilliant part about public relations is you won’t have to worry about it constantly feeling like you are marketing your business. Instance, you can create content around stories related to your company.

Bring in Outside Professional Support

You might have noticed that hiring a professional is always an option if you know where exactly in your marketing efforts you want help. For instance, hiring an SEO agency makes sense if you know you want to improve organic search traffic to your website. But if you need help figuring out which avenues would work best for you, it might be best to look for a marketing agency that does it all. If you have the budget for one, this could give you great insight into what marketing methods work best for your business. Then, if you choose to go back to doing your marketing on your own, you know exactly which methods to prioritize.