For creatives who are part of the traditional workforce, it can feel like we’re constantly walking a balancing act. One minute, employers want us to develop innovative ideas and tap into our artistic selves. Next, they want us to do things according to their brand playbook and toe the client line. These mixed messages can be incredibly confusing. Over time, they may also prevent you from tapping into your creative mindset at work. 

This can be a problem if your employer specifically recognizes you for your unique outlook. It can also prevent you from enjoying a job that uses the skills that are most important to you. These realities aren’t conducive to creating your best work and they won’t make anyone happy. So, how can you carve a place for your creativity in the business world?

Solving Problems Outside of the Box

The majority of our workdays are littered with logistical problems. Most people rely on using familiar approaches to problem-solving. If something’s worked in the past, after all, then surely it’s a good bet. Unfortunately, that works both ways. Many employees repeat mistakes like taking on repetitive tasks and generally holding up the whole office while they do so. 

That’s a problem a well-applied creative outlook could help to overcome. After all, you’re used to looking at problems from new angles. That could lead you to consider a range of business innovations, including great new marketing ideas, brand-new approaches to pitching, and using third party logistics to ensure you’re fulfilling that influx of orders without adding to your workload.

Engaging Varied Skills

Most creative people enjoy a few different artistic outlets, and engaging those varied skills at work can be invaluable, especially in the modern world. After all, business is all about a holistic approach now, and the more you can do, the more valuable you’ll ultimately be to your team. 

In this age of content creation, artistic skills like writing, videography, and photography, are in especially high demand. Even better, the more creative you get here, the more likely you are to land on an all-important niche audience. What’s more, while your boss might not like you scribbling down novel plans in their time, there’s far less risk of getting in trouble if you sharpen your pen on this week’s blog update. That way, you can build confidence in crucial writing skills while your company experiences a significant influx in its lead generation. It’s a win-win, and all it takes is combating workplace creativity in the right way. 

Work doesn’t always feel like the most creatively intuitive place, but it can be if you apply your creative mindset to business in these key ways.