A dark and moody path through the woods with fallen leaves covering the ground.

The AJSWITZY Project:

Stories, Creative Living, and a Bit of Chaos

Author: Amanda Surowitz

  • Business Cards: Go Beyond Boring and Be Bold

    2–4 minutes

    While a standard business card design might be “foolproof,” cheap, and quick to put together, it’s not memorable or interesting to look at. It’s a lasting impression of your business that people take with them. If you want that impression to be strong and positive, you’ll need to be more creative with your design.

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  • How to Find Greater Success As An Entrepreneur

    3–4 minutes

    It will take hard work and dedication to achieve success, whatever that looks like for you and your business. These tips can help put you on the right track to hopefully taking your business to the next level. Be patient and it won’t be long before you are making forward progress and getting ahead in…

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  • What about sharing personal struggles on business social media?

    4–6 minutes

    Recently I came across an Instagram post by another entrepreneur in the digital marketing space that bothered me. She described another unnamed entrepreneur who took a break from marketing to deal with some personal stuff that made doing business as usual a challenge. That person chose to share they had been going through a hard…

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  • 9 Strategies to Succeed as a Beauty Influencer

    6–9 minutes

    The beauty world is forever evolving, and new trends and products continue to flood the market and compete for consumers’ attention. This is where beauty influencers come in. To shine in the beauty industry, you will need to stand out. As an influencer, you will collaborate with awesome brands and enjoy a flexible work schedule.…

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  • Tips for Using Short-Form Video Content to Grow Your Brand

    3–4 minutes

    There’s a lot of noise about the power of short-form video content on social media. The main sell: you can quickly grow your following with only a tiny amount of effort. So how do you make it happen? Creating short videos is the easy part. The hard part is developing a plan and sticking with…

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  • 4 Social Media Marketing Mistakes You Need To Avoid

    2–4 minutes

    How effective is your social media strategy? With nearly 5 billion social media users worldwide, neglecting your marketing strategy for social media will affect your ability to showcase your business in the right way. Social media doesn’t always come naturally to everyone. Working through the different platforms and finding what works for you means a…

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