The Blog: Switzy Thoughts
Notes from a creative life, with detours into narrative and nonsense.

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Remember the Time I Thought I Ruined my Writing Career?
Read more: Remember the Time I Thought I Ruined my Writing Career?Once upon a time, I took some short stories I wrote for class and thought it would be a great idea to publish them as ebooks. And it didn’t go very well.
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The Best of UX Basics for Website Beginners
Read more: The Best of UX Basics for Website BeginnersI wanted to put together a basic introduction to website UX for those inexperienced with web design, or those putting what they do know to work for their personal websites. To do that, I asked my friend Gabby Manotoc, a…
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Can Business Consulting Help You Succeed?
Read more: Can Business Consulting Help You Succeed?Business consulting is not just for large companies and corporations. Small businesses also have to deal with complex challenges on a regular basis that require professional solutions.
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User Experience: The Upgrade Your Brand Needs for 2021
Read more: User Experience: The Upgrade Your Brand Needs for 2021If you’re new to UX design, take some time to research best practices before getting into it. Don’t worry if it’s overwhelming; there are plenty of UX experts you can hire to give you a hand.
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What You Should Know Before Becoming an Influencer
Read more: What You Should Know Before Becoming an InfluencerWhile being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.
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4 Blogging Niches You Can Always Profit From
Read more: 4 Blogging Niches You Can Always Profit FromBlogging can do a lot for your long term career goals — it can be a way to break into the sector you want to work in, or attract attention and gain a following. Best of all, there’s profit to…
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I Nearly Lost my Only Complete Manuscript Draft
Read more: I Nearly Lost my Only Complete Manuscript DraftI needed to open an older draft of Thieves to look for a scene I wanted to rework into the new version. This file was totally fine last week when I had it open to pull a different scene. But…
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PR Nightmare: How To Handle A Bad Response on Social Media
Read more: PR Nightmare: How To Handle A Bad Response on Social MediaBusinesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media is quite easy to use.…
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Why I’m Happy I Deleted the Facebook App
Read more: Why I’m Happy I Deleted the Facebook AppTaking Facebook off your phone almost sounds like a crazy thing to do. Bonus crazy points when you factor in how much of my career depends on being active on social media. But I didn’t get rid of my account.…
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How to Advertise Your Brand in a World Gone Mad
Read more: How to Advertise Your Brand in a World Gone MadKnowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick…


