If you have a business without customers, your “business” is really just an expensive hobby. Getting custom is the hardest element of starting a business. Aside from the raw business idea, everything is geared toward getting customers to part with their hard-earned cash. Each industry or platform has different methods to pull in more customers, and beyond that, each business owner might conduct their own approach.
It’s about finding ways that work for you.
Please note: This is a contributed post, but all opinions are my own. View full disclosure policy.
Accepting a wide array of payment methods is a brilliant way to be accessible to more customers. If you only accept cash, for example, you’re alienating a large number of customers who’d like to pay by a card or other means.
This applies even if you operate online. There are many developing payment methods, such as cryptocurrencies, that you can incorporate. If you sell high-ticket items, you might consider letting people pay monthly or in installments. Increasing the number of payment methods you accept is a quick hit way to more custom. Just don’t forget to tell everyone about it.
Increase Product Offerings
The more products you have, the more customers you might appeal to. However, you need to ensure you offer products that complement each other. Products that pair well together are more likely to be purchased together by people who want a “complete” package. To get more customers, and to get people looking at your products, you can use discounted product giveaways or great coupon code offerings.
This might not be tenable in the long term. In the short term, it can increase reviews for your new products and generate word of mouth. Not to mention your brand as a whole will get some good publicity. If you’re stuck with what to offer, consider asking your customers what they’d like to see in your store. It can give you some ideas and it also shows you care about your customers.
Upgrade Your Web Content
One of the best ways to pull in new customers is to increase your website traffic. You can do this by focusing on SEO. Work on your blog and write articles that target what people want to know in your industry. Think about what customers search for and try to answer their questions. You can use this as an opportunity to pull them into a sales funnel.
Writing isn’t easy. If it’s something you haven’t got time for, consider hiring a writer to do it for you. You can also spend some time looking into your sales pages to try and rewrite them. The same goes for your product pages that may have gotten a little stagnant over the years.
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