Content Marketing

6 Building Blocks for Good Business Growth Strategy

One of the most important things your business needs is the chance to grow. The ability to generate new income and grow your customer base depends entirely on strategy. But business growth doesn’t happen overnight. You have to take your time to ensure your business is growing in the right way.

Everything from your basic business practices to your advertising strategy — whether handled in-house or through a white label digital advertising partnership — must be built with long-term growth in mind.

Please note: This is a contributed post, but all opinions are my own. View full disclosure policy.

Get to know your customers

Understanding your target market is essential. This means going beyond building a hypothetical customer based on demographic data. You have to ask questions. Provide space to welcome feedback. You can only be certain you’re meeting your customers’ needs if you take the time learn what their needs actually are. From there, you can personalize every service you offer.

Make sure customer service is on point

When you’re a business providing a service, going the extra mile as often as you can will set you apart from your competitors. How your customers feel during their experience is just as important as their satisfaction with your product. They’ll be more likely to refer you to others.

Nurture existing customers

While working on bringing in new customers, don’t forget about the ones you already have. Keeping them happy and loyal to your brand ensures newcomers aren’t just replacing those you’ve lost along the way. Consider offering discounts or other special offers to those already paying for your services to remind them you value their business! 

Harness social media

Social media is one tool often underutilized to keep in contact with customers. Practice social listening when you use it to identify key customers and their thoughts. Without social media, your business won’t be attractive to as many new customers as it could be. Alongside social media, you should also try and utilize direct advertising, as a way to drive additional traffic to your business.

Be a networker

In business, it’s often about who, not what, you know. Networking both in-person and online puts a human face to your brand. More than that, it can lead to mutually beneficial relationships with other businesses. You have to invest your time as much as you would your money.

Look up local networking events within your community so you can meet existing and potential customers, introduce yourself to other businesses, and open your business up to new opportunities. Make sure you attend these events regularly to continuously build strong relationships and trust. It is also a good idea to invest in business cards or something unique, such as a flag supplier, to represent your company and ensure you make your business stand out from the rest. 

Work on giving back

Don’t underestimate the importance of being a brand with a good reputation and responsible relationship with your community. Invest time and money in charities and community projects. The more your business grows, the more power you have to do good.

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