Content Marketing

Why Are You Failing to Convert More Customers?

Original publish date: Oct. 21, 2021

Are you struggling to convert as many customers as you hoped? If so, then it might be time to start thinking about making some changes to your business model. Thankfully, when it’s time to make changes to your marketing strategy, there are a few easy ways to begin.

Please note: This is a contributed post, but all opinions are my own. View full disclosure policy.

Lost In The Loop

Your customers may get lost on their way to a complete conversion. The reason could be a problem with your site structure. Ideally, your site should follow the three-click rule.

Customers should never be more than three clicks away from a page they are looking for on your website. Or, more than three clicks from converting. Issues with site structure aren’t always easy to fix or address. You might need to think about hiring a web designer to correct any issues that could be present here. 

Bad Reviews

Unfortunately, you might also have some bad reviews around your business online. This is always going to be enough to turn off some potential customers. The good news is it’s easy to correct an issue like this. First, you need to identify the bad reviews including any negative mentions.

There are tracking apps available online that are going to make this simple. Once you find negative reviews connected to your business, you should address them directly. Make sure that you look at the pain point of the customer in question and what you can do to fix the issue they are dealing with. 

Poor Marketing 

It could be that your main problem is you’re just using a poor marketing solution. If that’s the case, then you should consider getting an outside perspective and finding a marketing service that will deliver the results you hope for, or a marketing expert like Errol Andam, who can guide you in the right direction.

Finding the right marketing team will require extensive research. You should think about also looking at referrals. Be aware that you must avoid a cookie-cutter solution. A service like Live Calls Network reviews different marketing approaches to find the right strategy for you–instead of pitching a one-size-fits-all solution. 

A Weak CTA

Finally, it’s important to constantly lead your customers where you want them to go. If you want customers to convert, then it’s vital you use the right CTA, or call to action. This shows customers the next step they should take. A strong call to action can make all the difference. If you’re not sure how to write one, use a pro marketer. They’ll write something that resonates with your specific audience. 

The good news is that it’s not too late to turn the situation around and get things back on track. You just need to make sure you approach marketing and the pitch you present to your customers the right way.

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