There are a lot of funny, weird, and downright questionable unofficial holidays. Content creators in search of new ideas might scour the list every now and then, hoping to find something that fits their niche. If you run your own business, one unofficial holiday you might want to mark on your calendar is Get to Know Your Customers Day.
When is Get to Know Your Customers Day?
Fun fact: this unofficial holiday actually occurs four times a year. Every third Thursday in January, April, July, and October is Get to Know Your Customers Day. For 2023, those dates are January 19, April 20, July 20, and October 19.
What’s the Point?
It’s unclear when this holiday started, but its purpose has always been to help online businesses maintain contact with their customers. Plenty of businesses with a physical location observe the holiday, too. A day focused on reaching out to your customers offers you the chance to build trust with your audience, tweak your marketing strategy, foster relationships, invite feedback, improve customer service, and stay connected to the people you started your business for.
Things to Do for Get to Know Your Customers Day
While the point of the holiday is to reach out to your customers, that shouldn’t limit your ideas on how to spend the day. In addition to your external efforts, you can also conduct some customer-focused research.
- Send thank-you notes to customers
- Host a giveaway or raffle
- Offer a special discount on your most popular products
- Address frequently asked questions on social media or in a blog post
- Host an AMA (Ask Me Anything) on social media
- Send customers a survey and offer them a gift for completing it
- Offer a special incentive for customers who leave reviews, testimonials, or other feedback
- Host a virtual event
- Invite customers to pitch ideas for future products or services
- Ask for customers to submit photos, videos, or stories to be featured on your site and/or social media
- Compare your existing customers to the buyer persona in your marketing strategy and find their differences and similarities
- Read past reviews and find areas to improve your service, product, content, and/or customer experience
- Use social media analytics to identify what content your audience engages with the most