Author: Amanda Surowitz
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5 Tips for Improving Online Direct to Consumer Sales
3–4 minutesOne of the perks of owning a small business is you rarely have to go through a middleman to get your product or service to your customers. No worries about finding distributors or retail partners. Of course, to actually get your business in front of those customers, you have to incorporate direct-to-consumer (DTC) marketing in…
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Personal Life Challenges that can Impact Your Career
3–4 minutesWhether you work for others at a company or you’re in your own business, there’s always a chance for something unexpected to bump you from your career’s current path. Sometimes it’s something out of your control — poor management by superiors, staff layoffs, decisions made by third-party partners, and so on. However, some factors are…
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Learning to Cope With Anxiety in 4 Easy Steps
3–4 minutesAnxiety is among the most common mental illnesses people struggle with at work and in their day-to-day life. Some days are harder than others, but having a coping strategy in place can make anxiety easier to live with. These four steps are a good starting place if your anxiety is at a level you’re comfortable…
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3 Steps of Business Planning You Shouldn’t Rush
2–3 minutesIt’s exciting to start your own business! To take something you’re passionate about and build a career out of it on your terms can be a dream come true. But that excitement to get things up and running as soon as possible can tempt you to rush through some steps, promising you’ll figure it out…
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4 Lessons on Defining Your Business’s Audience
2–3 minutesAre you struggling to identify the right audience for your new business? It’s important to understand the market is competitive and consumers will always have other people they can buy from. So, let’s explore how to hit the right marks here with your early marketing strategy.
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How Ham Made Me Learn More About Instagram Shadowbanning
3–5 minutesA sudden, consistent drop in reach and engagement on Instagram usually means one of two things. Either Instagram’s algorithm changed recently or you’ve been shadowbanned. Since I spent last two weeks trying to figure out which one had happened to me after a funny incident involving ham (hamcident?), I wanted to share what I’ve learned.
The AJSWITZY Project 