Author: Amanda Surowitz
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3 Steps of Business Planning You Shouldn’t Rush
2–3 minutesIt’s exciting to start your own business! To take something you’re passionate about and build a career out of it on your terms can be a dream come true. But that excitement to get things up and running as soon as possible can tempt you to rush through some steps, promising you’ll figure it out…
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4 Lessons on Defining Your Business’s Audience
2–3 minutesAre you struggling to identify the right audience for your new business? It’s important to understand the market is competitive and consumers will always have other people they can buy from. So, let’s explore how to hit the right marks here with your early marketing strategy.
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How Ham Made Me Learn More About Instagram Shadowbanning
3–5 minutesA sudden, consistent drop in reach and engagement on Instagram usually means one of two things. Either Instagram’s algorithm changed recently or you’ve been shadowbanned. Since I spent last two weeks trying to figure out which one had happened to me after a funny incident involving ham (hamcident?), I wanted to share what I’ve learned.
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Unfold by Squarespace: Link in Bio Site Tool Review (2025)
11–17 minutesUnfold is a sleek, mobile-first tool designed to help creators build simple bio sites. And it comes from the same folks behind Squarespace. That sets a strong expectation for design polish and brand trust, but is it worth using?
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Tips To Help Your Business Push Itself And Stay On Top Of Its Game
3–4 minutesPlenty of people have suggestions on growing your business once you’ve hit the maximum success you can at its current scale. And while not every trick will work the same for everyone, there are a few good practices to keep your business at the top of its game that apply no matter your niche.
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Common Branding Mistakes that Make Your Website Too Generic
5–8 minutesIt’s important to visually set your site apart from others. While it’s good to follow some rules when it comes to website design and content creation, you also need to know when to deviate from the norm. This post offers a few examples of ways a website can become generic, and what you can do…
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