While being an influencer looks fun and glamorous, it’s real work. And it can be a very rewarding career. But before you start building your brand, start thinking about it as a business.

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Blogging can do a lot for your long term career goals — it can be a way to break into the sector you want to work in, or attract attention and gain a following. Best of all, there’s profit to be made.

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Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media is quite easy to use. However, it’s not always as easy as it looks. Mistakes on social media don’t have

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Knowing where to position your brand in an environment of changing technological and philosophical trends is a massive challenge. Almost no sector or industry remains untouched by modern controversies, large or small. Who should you side with? Should you pick a side at all? Maybe it’s an easy choice — until you think about your…

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One of the keystones to success with a website or online business is search engine visibility. It’s also one of the hardest things to get. But we’ve got some advice on actions you can take to help make you more visible to search engines.

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You won’t increase engagement with your blog, brand, or business through blog posts alone. You improve interaction with your blog by offering incentives and creating communities.

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