The point is to invite people to be part of your community. A good invitation uses good manners. A bad invitation comes in the form of the people at kiosks in the mall who chase after you with their questions and free samples.

The point is to invite people to be part of your community. A good invitation uses good manners. A bad invitation comes in the form of the people at kiosks in the mall who chase after you with their questions and free samples.
Businesses are often heralded as masters of social media. Some companies are able to make advertisements feel like valuable content for their customers. As a small company, this can make it seem like social media …