Your website is one of your most important marketing tools. It’s often the first impression potential customers have of your business, so it’s important to make sure it represents you in the best light possible. Whether you’re starting from scratch or looking to improve an existing site, here are nine tips to take your website to the next level.
Please note: This is a contributed post, but all opinions are my own. View full disclosure policy.
1. Keep Your Site Updated
Make sure your site content is fresh and up-to-date. Outdated information can make your business look stale and unprofessional. If you don’t have the time or resources to update your site regularly, consider hiring a professional content writer or editor.
2. Use High-Quality Images
Poor quality images can make your site look unprofessional and leave a negative impression on visitors. Use high-quality, professional photos whenever possible. If you can’t take your own photos, consider using a paid image service like iStockphoto or Shutterstock for additional options.
3. Optimize Your Site for Search Engines
Make sure your site is designed with search engine optimization (SEO) in mind. Smart web design techniques will help potential customers find you when they’re searching online for businesses like yours. Use keyword-rich titles and descriptions, and make sure your site’s structure is easy for search engines to crawl.
4. Make Your Site Mobile-Friendly
With most people accessing the internet from mobile devices, it’s important to make sure your site is optimized for smaller screens. This means using a responsive design that scales to fit different screen sizes or creating a separate mobile version of your site.
5. Use Calls to Action
Make it easy for visitors to take the next step with calls to action (CTAs) throughout your site. Whether you want them to subscribe to your newsletter, download a white paper, or make a purchase, CTAs should be clear and concise, so visitors know what to do next.
6. Include Customer Testimonials
Social proof in the form of customer testimonials can be helpful in convincing visitors to do business with you. If you don’t have any testimonials yet, consider reaching out to past clients and asking them to write a short review of their experience working with you.
7. Use engaging visuals and videos
Engaging visuals and videos are a great way to hold visitors’ attention and keep them on your site longer. If you’re not sure where to start, there are plenty of free resources available online, like Canva for creating custom images or Pixabay and Unsplash for high-quality stock photos.
8. Make It Easy to Contact You
Make sure your contact information is prominently displayed on your site, and consider adding a contact form or live chat option so visitors can get in touch with you easily. Include your email address, phone number, and social media links so visitors can reach you in the way that’s most convenient for them.
9. Use Google Analytics
Google Analytics is a free tool that allows you to track your website’s traffic and performance. This data can be extremely helpful in understanding how visitors are interacting with your site and what areas need improvement. If you’re not already using Google Analytics, sign up for an account and add the tracking code to your site.
By following these tips, you can improve your website and make it more effective at attracting and converting new customers. Just remember that a website is never truly “finished” — there’s always room for improvement, so don’t be afraid to experiment and try new things!